Sunteck Realty launches Emaance brand; ₹20,000 crore ultra-luxury projects planned

Sunteck Realty Ltd has announced the launch of its new ultra-luxury brand—Emaance—marking the company’s foray into the exclusive high-end housing segment. Under this new vertical, the Mumbai-based developer will roll out flagship projects in South Mumbai and Dubai Downtown, together carrying an estimated gross development value (GDV) of about ₹20,000 crore.

Key facts

• Locations: Nepean Sea Road, Mumbai, and Downtown Dubai near the Burj Khalifa community.
• Brand: Emaance – Sunteck’s new identity for ultra-luxury developments.
• Estimated GDV: ≈ ₹20,000 crore across both projects.
• Apartment Pricing: Starting at ₹100 crore, going up to ₹500 crore per unit.
• Launch Timeline: Expected by June next year.
• Pricing Benchmark: Residences priced upwards of ₹2.5 lakh per sq. ft.
• Market Position: Among India’s most exclusive “by-invite-only” residential projects.

Why this matters

The launch of Emaance positions Sunteck Realty among India’s elite developers catering to the ultra-high-net-worth segment. With growing demand for super-premium homes in global financial hubs, this move signals confidence in the evolving luxury real estate market, both in India and internationally.

Strategic importance

This marks Sunteck Realty’s first international expansion, entering the competitive Dubai luxury housing market while reinforcing its stronghold in South Mumbai’s prime locales. By targeting global investors and ultra-wealthy buyers, the brand aims to blend Indian craftsmanship with world-class architecture and hospitality-inspired living experiences.

Developer’s vision

Commenting on the launch, Kamal Khetan, Chairman and Managing Director of Sunteck Realty, emphasized that Emaance represents the next phase in Sunteck’s growth journey—one focused on exclusivity, design innovation, and unmatched luxury. The company plans to deliver curated homes that redefine urban living standards at the top end of the market.

Disclaimer

All information is sourced from publicly available media reports and is subject to change pending statutory approvals, RERA registration, and the developer’s final announcements. Pricing, configurations, and timelines remain indicative and may vary.

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Sources: ET Realty, Moneycontrol